Strategic Marketer. Curious Researcher. Your thinking partner for what comes next.
Photo credit: Rita Chen
Marketing that Inspires Action.
Strategy that Moves You Forward.
I help growth-minded leaders pause before they pivot — gaining the clarity and alignment that makes every marketing effort count.
My work starts with listening. Before I make a single recommendation, I want to understand your business from the inside: who your audience really is, what's working, what isn't, and why. That curiosity is what separates strategy that looks good on paper from marketing that actually moves people.
Over 25 years across tourism, entertainment, CPG, and higher education, I've helped brands navigate complexity, reach new audiences, and find the story that makes them worth paying attention to. Whether you're refining your positioning, understanding your audience more deeply, or figuring out where to focus, I bring structure, creativity, and honest counsel — and I stay with you through the hard parts.
As a WBENC-certified Women's Business Enterprise, I bring diverse perspective and inclusive thinking into every engagement — not as an add-on, but as part of how I see and solve problems.
To be of service is why I do this work. Let's figure out your why — together.
Selected Work
Six Years. Best Big City in the U.S.
As VP of Marketing at Choose Chicago, I led the global marketing strategy behind an historic six-year run — launching campaigns that generated over $1.3 billion in economic impact, building the first-ever global influencer program, and helping Chicago earn its place on the world stage.
They Named a Table After Me.
When the City of Chicago called about an opening on the new Riverwalk, I saw an opportunity nobody had asked me to find. I built the financial case, pitched the CEO, and managed everything from strategy to execution — helping launch what became a permanent, multi-million dollar revenue driver for City Winery and a landmark on one of Chicago's most beloved attractions.