Do you know why people choose you?
Do you know why they bought?
Do you know why they bought again?
Most companies spend money on marketing and hope it works. I find out why their customers and clients really choose them, so everything they spend after that has a reason behind it.
You may have data on who bought and when. That is not the same as knowing why they picked you over the other option, or what almost stopped them.
Rita Chen Consulting helps businesses stop guessing at their marketing.
Everything we build starts with the why. The positioning, the messaging, and where your money goes next.
Not knowing the why costs you later.
If nobody has written down who your best customers or clients are, expect to keep getting the wrong ones.
If you cannot say why someone should pick you over the next company, expect to get haggled on price.
If you are spending on marketing and cannot tell what is working, expect to keep spending and keep not knowing.
On a recent project, I suggested we talk to the sales team about why customers consistently choose them. Nobody had asked before. The words that came out of those conversations became the vision for the whole project.
Client work includes audience segmentation for a state tourism bureau, go-to-market strategy for a research firm, and website strategy and audience UX research for a convention center.
Rita brings 25+ years of marketing experience, including 3M, Nestlé, DreamWorks, Chicago Booth, City Winery, and Choose Chicago, to small and mid-sized businesses trying to answer one question: why do our customers and clients buy from us?
“She quickly became a trusted advisor, and her insights continue to shape how we move forward.”
Erin Francis-Cummings, President, Future Partners