Experience

Rita Chen Rita Chen

Brand: Choose Chicago

Challenge: Promote the city of Chicago by breaking through negative clutter using a solid paid and earned media strategy.

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Rita Chen Rita Chen

Brand: Choose Chicago

Challenge: Rebuild the Choose Chicago website so the content strategy actually matches the consumer journey.

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Rita Chen Rita Chen

Brand: Chicago Booth

Challenge: Generate leads and increase awareness and consideration of Chicago Booth business school.

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Rita Chen Rita Chen

Brand: Nestle

Challenge: Rise the ranks in the candy industry (without eating all of our profits)

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Testimonials

  • "Rita is a trusted marketing partner to Chicago's First Lady Cruises. She has expertly identified and secured key partnerships that connect us to the vibrant happenings in Chicago. Beyond supporting our leisure tour product, Rita has also secured valuable advertising opportunities with leading meeting and event planner organizations to promote our private events and charter business. This year, her efforts have been crucial as we focus on IPW, which will be held in Chicago in 2025. We appreciate Rita's resourcefulness, transparency, and deep knowledge of the tourism and hospitality industry. "

    Brie Agra
    President, Chicago’s First Lady Cruises
    Client of Rita Chen Consulting

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