
Experience
Rita Chen is a creative, digital-savvy marketing and communications leader with an entrepreneurial spirit and a proven track record of transforming iconic brands across diverse industries. Throughout her career, she has made a lasting impact at organizations such as Choose Chicago, DreamWorks, and City Winery.
Explore the case studies below to see how Rita led innovative marketing initiatives and drove meaningful results.
Now, as the Founder of Rita Chen Consulting, she brings her expertise and strategic approach to help your organization achieve its goals. By applying her signature "Rita Approach," she can tailor solutions that elevate your brand and drive success.
Brand: Choose Chicago
Challenge: Promote the city of Chicago by breaking through negative clutter using a solid paid and earned media strategy.
Brand: City Winery Riverwalk
Challenge: Launch a new location for City Winery at the Riverwalk (navigating city politics along the way).
Brand: Choose Chicago
Challenge: Rebuild the Choose Chicago website so the content strategy actually matches the consumer journey.
Brand: City Winery Chicago
Challenge: Boost brand awareness of City Winery through a private concert by legendary performer, Prince.
Brand: Chicago Booth
Challenge: Generate leads and increase awareness and consideration of Chicago Booth business school.
Brand: Nestle
Challenge: Rise the ranks in the candy industry (without eating all of our profits)
Testimonials