Brand: City Winery Chicago
Challenge:
Boost brand awareness of City Winery through a private concert by legendary performer, Prince.
With only a few hours' notice (after hours, naturally), I raced to put surprise tickets on sale for the Prince concert on behalf of City Winery Chicago. I led my team remotely to quickly pull together the logistics and announce the concert -- selling all 400 tickets in 33 minutes!
The bonus?
CBS reported on the concert the next morning, quoting content that I had just written on City Winery Chicago’s social channels the night before.