Portfolio

Rita Chen 7/30/19 Rita Chen 7/30/19

Brand: Choose Chicago

Challenge: Promote the city of Chicago by breaking through negative clutter using a solid paid and earned media strategy.

Rita Chen 7/18/19 Rita Chen 7/18/19

Challenge: Launch a new location for City Winery at the Riverwalk (navigating city politics along the way).

Rita Chen 7/15/19 Rita Chen 7/15/19

Challenge: Drive sales of Shrek 2 DVDs at key retailers.

Rita Chen 7/10/19 Rita Chen 7/10/19

Challenge: Rebuild the Choose Chicago website so the content strategy actually matches the consumer journey.

Rita Chen 6/11/19 Rita Chen 6/11/19

Challenge: Boost brand awareness of City Winery through a private concert by legendary performer, Prince.

Rita Chen 5/28/19 Rita Chen 5/28/19

Challenge: Generate leads and increase awareness and consideration of Chicago Booth business school.

Rita Chen 5/15/19 Rita Chen 5/15/19

Challenge: Rise the ranks in the candy industry (without eating all of our profits)