Brand: DreamWorks

Photo credit: DreamWorks

Challenge:

Drive sales of Shrek 2 DVDs at key retailers.

I was lucky enough to work on one of the biggest DreamWorks CGI properties: SHREK!

Working in the Home Entertainment department, my goal was to create retail marketing promotions to drive sales of Shrek 2 DVDs (and VHS) at key retailers (including Blockbuster, Kroger, Safeway, and Walgreens, to name a few) -- also forging national partnerships with iconic brands like M&Ms, Dial ,and General Mills. 

The result?

​Shrek 2 was the biggest DVD release in the company's history - close to $40M!