Brand: Nestle
Challenge:
Rise the ranks in the candy industry (without eating all of our profits)
Who doesn't love a good candy bar?
Especially this sweet tooth. I first joined the Customer Development group at Nestle, learning all about trade marketing and the numbers side of candy. Slightly over one year later, I was quickly promoted to Business Development Manager, a much more strategic and financially-driven role.
In this new role, I worked with the division's leadership team (diving into projects such as SKU rationalization, annual account planning, promotional fund evaluation, and more), gaining valuable knowledge about retail customers and the division’s business models.
How’d I do?
I managed a $120M budget as well as a team of analysts, helping me to grow my career -- and not my waistline, despite the sweet temptations at every step.